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Brand + Narrative
Creative Director & Producer
01
As Creative and Digital Director of the Clean Dream Act campaign, I developed a new campaign brand and digital strategy, which successfully engaged thousands of immigrant youth to tell their stories, mobilized students and allies to stage walkouts all over the country, and travel to Washington, DC to shutdown Congressional offices in demand for a Clean Dream Act.
02
Under my creative leadership, Here to Stay became the rallying cry of immigrants and those willing to fight alongside them. The brand has now become emblematic of the immigrant rights movement, appearing on tv shows, movies, banners and murals all over the world.
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